Twitter can be a powerful tool for self-promotion, for people to find you, to gain more followers and to give your followers a better content.
It's a science in itself so let's share some tips.
Choose your Twitter username wisely, simple but logic and easy to remember and to type, no under scores, no "official", nothing silly, no numbers.
Mine is very easy: yiomultimedia (yio was already taken, it seems to be a Japanese female name, agh!)
You are allowed to post up to 140 characters in a single tweet, just 140 characters, not much room so you have to master tweeting!
You need the skill to post all you want to tell in just 140 characters. The left characters are shown at the bottom of the tweet box, next to the tweet button.
That number is in gray until you approach to zero when it turns to red.
If you exceed the 140 characters a negative number tells you how many characters you exceeded and the tweet button becomes into a dull color and you cannot click the button to tweet until you remove surplus.
Hashtags are a powerful tool to bring more public to your content. But what the heck is a Hashtag?!
The # symbol followed by a single word or many words without spaces is called a hashtag. It is used to mark keywords, tags or topics in a tweet.
People use the hashtag symbol # before a relevant keyword or phrase (no spaces, i.e. #musicpromotion, #indiemusic, #newage) in their tweet to categorize those tweets and help them show more easily in Twitter Search.
Clicking on a hashtagged word in any message shows you all other tweets marked with that keyword, that's the way people dicover your tweets even when they don't follow you!
Hashtags can occur anywhere in the tweet, at the beginning, middle, or end, so you can put your hashtag in the context, .i.e "#Mastering a song requires a lot of work in #musicproduction", instead of "Mastering a song requires a lot of work in music production #musicproduction #mastering".
This way you save a lot of characters then you can add more content or hashtags.
Hashtagged words that become very popular are often Trending Topics and are listed at the right or left column below a title like a Worldwide Trends.
You can edit this module to change the area or location of your interest.
Try to use common hashtags. For example, the hashtag #FF was created by users as shorthand for "Follow Friday". #edm stands for electronic dance music.
Everytime you start typing a hashtag, a list of the most common hashtags pops up below the tweet area so you can choose the more trending one by clicking on it or just type your specific word and go straight on your tweet.
If you tweet with a hashtag on a public account, anyone who does a search for that hashtag (i.e. by typing #FF in the search box) may find your tweet, even those that never heard about you before that tweet has been posted.
Don't spam with hashtags. Don't over-tag a single tweet, it is confusing for readers.
Only use hashtags that are relevant to the topic.
Mention another user if you want that user to get noticed that you did it by adding the @ symbol just before the user name, i.e. to mention Yio type @yiomultimedia anywhere within your tweet.
You can save even more room if you mention other user within a context, .i.e. "My song was featured on @ReverbNation and..."
Images and Videos
You can post a photo, an image, an animated GIF and even a video. To know how to include a video in your tweet click here
Adding an image to your tweet catches readers' attention. A picture is worth a thousand words!
You can also add some extra text into your image, those words, phrases, links that you couldn't put into the tweet because the lack of room.
Even your logo!
You can select up to 4 photos to tweet at once, but you can send only one GIF per tweet.
Just click the camera icon below the tweet box and choose a file to upload to Twitter.
Note: an image or photo consumes 24 characters.
You can tag people in a photo by clicking "Who's in this photo?" link, then start typing either the full name or the @ symbol followed by some letters and a list of related users pops up below the tweet box so you can click on the user you want to tag or just continue typing the specific user name as you already know it.
Note: Tags cannot be applied to animated GIFs.
Links or URLs
Large urls consumes too much characters so all links posted in tweets are shortened using Twitters' t.co service.
When viewing the tweet on twitter.com the original URL (or shortened version of the original URL) will be displayed.
After you type or paste an URL into the tweet box, it will be altered to 23 characters, even if the link itself is less than 23 characters long. Your character count will reflect this.
Again, because you are posting a url your character count will decrease by 23 no matter how much you have shortened the url. So, what's the advantage?
Because these services allow you to make custom urls, track them and get stats about clicks you can get a lot of useful information.
A custom url can be also useful for search engines because you can put tags or keywords instead of nonsense codes.
The disadvantage of this kind of short urls is that users could be afraid of clicking a weird or strange link. On the other hand, Twitters' t.co service checks urls against harmful content.
Embed SoundCloud player
Every time you paste an url like https://soundcloud.com/yio/sets/all-yio a thumbnail with a play button (triangle) followed by a title and description is shown below the tweet so every time a user clicks that button a full player is dispayed and the song (or songs if it is a playlist like in the example) starts to play. Very useful, it looks professional and readers don't have to leave Twitter to listen to your music.
Click here to see how it works.
Embed Twitter in your Website
The Twitter's full widget allows your visitors to read your tweets right in your website and also displays the images you have tweeted.
Twitter's widgets can be created at this link twitter.com/settings/widgets (just copy/paste the code where your website builder allows you to insert full html code lines)
Remember to also embed the "Follow" button provided by Twitter:
See all of your Twitter activity at once at tweetdeck.twitter.com/
By default TweetDeck displays all your activity in four columns:
Home | Notifications | Messages | Activity
You can then customize your Tweet Deck as you wish.